Collective music project
20h02music
Create, tell a story, bring people together: a band that started from zero.
- Axel's role
- Singer, guitarist
- Digital contribution
- Content strategy, editing, audience growth
- Streams
- Several million combined (band)
- Skills shown
- Content strategyVideo editingSocial mediaAudience growth
Context
I worked on content strategy, video editing and the development of 20h02music, a music project built collectively from the ground up. An experience that connects creation, image and audience growth.
I'm also the band's singer and guitarist. This is a collective contribution, not an individual outcome.
Building an audience
The band built its audience platform by platform, with figures that read separately: they don't add up to a single count of unique people. On top of that, several million streams have accumulated.
On stage
The band has opened for Louise Attaque, Maître Gims and Texas, in front of crowds ranging from a few thousand to several tens of thousands of people. These artists are not clients of AG Digital System: this experience illustrates a practice of live performance and production, not a business relationship.
What this shows, and what it doesn't
This project illustrates a real, sustained experience of creation, storytelling, audience building and execution. On its own, it isn't proof of advertising ROI for a B2B client.
Building an audience
140,000
followers, Instagram
400,000
followers, TikTok
35,000
followers, YouTube
Figures reported by Axel. Read per platform, they don't add up to a single count of unique people.