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Axel Gregorcik · Digital strategy & creation

Bring what makes you different to life

Websites and digital experiences, content strategy, acquisition, video editing, automation and AI. Systems designed to make your business clearer, more desirable and more effective.

A creative eye. A strategic approach. A concrete execution

Let's talk about your projectExplore my work
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Expertise

One overall strategy

A strategy that connects your image, your content, your journeys and your tools to move a real goal forward

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01 / 05

Websites & digital experiences

Showcase sites, institutional projects, e-commerce and sales journeys: I build responsive interfaces designed for your business, with AI integrations when they're useful

  • Showcase and institutional sites
  • E-commerce
  • Sales and booking journeys
  • Responsive interfaces
  • Targeted AI integrations, when useful
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02 / 05

Digital strategy & content

A clear content strategy and editorial lines, built for conversion and growth, with formats adapted to each channel

  • Content strategy
  • Editorial lines
  • Social formats
  • Conversion and growth
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03 / 05

Video & content creation

Editing, rhythm and storytelling: content built for the platforms and the audiences watching it

  • Video editing
  • Rhythm and storytelling
  • Formats for each platform
  • Adapting to audiences
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04 / 05

Meta Ads campaigns

Message, creative, targeting, landing page: I run Meta Ads campaigns that learn and improve as the data comes in

  • Message and creative
  • Ad targeting
  • Landing page
  • Campaign learning
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05 / 05

AI, automation & tools

Automations, agents and lightweight applications built to serve a concrete process, not as a gadget

  • Automations
  • AI agents
  • Lightweight applications
  • Integration with your existing tools
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Projects

Different worlds. Concrete outcomes

Institutional sites, sales journeys, content strategy and ad campaigns. Each project starts with understanding a context, then choosing the right way to act on it.

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01 / 04

Making complex information accessible

An institutional site, substantial documentation, and close attention to how clearly the content reads

Website · WordPress · Content structure

View the project
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02 / 04Redesign in progress

Giving each audience the journey that fits them

A redesign built to make the training experience clearer, with a digital journey adapted to both businesses and individuals

Website redesign · WordPress · Two journeys

View the project
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03 / 04

The 20:02 project, from creation to the stage, to streaming, an international fanbase and merchandising

A collective adventure built from scratch, where music creation, content strategy, community and live shows feed into each other

Content · Strategy · Audience growth

View the project
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04 / 04

Supporting a new business launch with Meta Ads

A two-month Meta Ads campaign to support Studio Flora's launch in Seloncourt and grow its bookings

Ads strategy · Meta Ads · Local launch

View the project

My path

My path doesn't fit into a single box

An unconventional path that lets me be a true chameleon

Childhood in Tunisia, family experiences in Spain, professional experience in Senegal, a marketing degree from IPAG Business School, the entrepreneurial adventure of the 20:02 project, then my own web design business for professionals

My varied skills and life path push me to take on ever more ambitious, meaningful challenges

How I work

How we work together

  1. 01

    Understand

    Your business, your audiences, your constraints and your goal

  2. 02

    Design

    Messages, content, architecture and art direction

  3. 03

    Build

    Development, integration and implementation

  4. 04

    Refine

    Testing, feedback, handover and next priorities

We define priorities, steps and deliverables together. You work directly with me, from the first meeting through to launch.

Are you an agency?

A creative eye. A concrete execution

See the agencies page

Contact

Let's talk about what you want to build

Your business, your idea, what's holding things back today: tell me about your project

Frequently asked questions

Do you work on new builds and redesigns?
Both. Some projects start from a blank page, others involve reworking an existing site whose offer has evolved and no longer explains it clearly.
Can you work with an agency?
Yes. I can work as a freelance partner on a project scoped by an agency, in design as well as development. See the dedicated agencies page.
Do you also help with content, video or ad campaigns?
Yes, depending on the project: content strategy, video editing and Meta Ads campaigns, alongside a site or on their own
Do you work remotely, and in English?
Yes to both. I work remotely and can communicate in either French or English, depending on your team.

Prefer to write directly?

axel@gregorcik.fr

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