Axel Gregorcik · Digital strategy & creation
Bring what makes you different to life.
Websites and digital experiences, content strategy, acquisition, video editing, automation and AI. Systems designed to make your business clearer, more desirable and more effective.
A creative eye. A strategic approach. A concrete execution.
Expertise
One overall strategy.
A strategy that connects your image, your content, your journeys and your tools to move a real goal forward.
Websites & digital experiences
Showcase sites, institutional projects, e-commerce and sales journeys: I build responsive interfaces designed for your business, with AI integrations when they're useful.
- Showcase and institutional sites
- E-commerce
- Sales and booking journeys
- Responsive interfaces
- Targeted AI integrations, when useful
Digital strategy & content
A clear content strategy and editorial lines, built for conversion and growth, with formats adapted to each channel.
- Content strategy
- Editorial lines
- Social formats
- Conversion and growth
Video & content creation
Editing, rhythm and storytelling: content built for the platforms and the audiences watching it.
- Video editing
- Rhythm and storytelling
- Formats for each platform
- Adapting to audiences
Meta Ads campaigns
Message, creative, targeting, landing page: I run Meta Ads campaigns that learn and improve as the data comes in.
- Message and creative
- Ad targeting
- Landing page
- Campaign learning
AI, automation & tools
Automations, agents and lightweight applications built to serve a concrete process, not as a gadget.
- Automations
- AI agents
- Lightweight applications
- Integration with your existing tools
Projects
Different worlds. Concrete outcomes.
Institutional sites, sales journeys, content strategy and ad campaigns. Each project starts with understanding a context, then choosing the right way to act on it.
Making complex information accessible.
An institutional site, substantial documentation, and close attention to how clearly the content reads.
View the project
Giving each audience the journey that fits them.
A redesign built to make the training experience clearer, with a digital journey adapted to both businesses and individuals.
View the project
The 20:02 project, from creation to the stage, to streaming, an international fanbase and merchandising.
A collective adventure built from scratch, where music creation, content strategy, community and live shows feed into each other.
View the project
Supporting a new business launch with Meta Ads.
A two-month Meta Ads campaign to support Studio Flora's launch in Seloncourt and grow its bookings.
View the projectMy path
My path doesn't fit into a single box.
An unconventional path that lets me be a true chameleon.
Childhood in Tunisia, family experiences in Spain, professional experience in Senegal, a marketing degree from IPAG Business School, the entrepreneurial adventure of the 20:02 project, then my own web design business for professionals.
My varied skills and life path push me to take on ever more ambitious, meaningful challenges.
How I work
How we work together.
- 01
Understand
Your business, your audiences, your constraints and your goal.
- 02
Design
Messages, content, architecture and art direction.
- 03
Build
Development, integration and implementation.
- 04
Refine
Testing, feedback, handover and next priorities.
We define priorities, steps and deliverables together. You work directly with me, from the first meeting through to launch.
Are you an agency?
A creative eye. A concrete execution.
Contact
Let's talk about what you want to build.
Your business, your idea, what's holding things back today: tell me about your project.
Frequently asked questions
- Both. Some projects start from a blank page, others involve reworking an existing site whose offer has evolved and no longer explains it clearly.
- Yes. I can work as a freelance partner on a project scoped by an agency, in design as well as development. See the dedicated agencies page.
- Yes, depending on the project: content strategy, video editing and Meta Ads campaigns, alongside a site or on their own.
- Yes to both. I work remotely and can communicate in either French or English, depending on your team.